CIBA VISION^® — Shared Passion for Healthy Vision and Better Life

Atlanta, November 1, 2009

Focus^® dailies^® TORIC relaunches with several product enhancements

• Four new axes to provide greater patient coverage¹
• Scribe marks to measure rotation for accurate fittings
• 90–pack option for greater patient value

Focus^® DAILIES^® TORIC, the world's first daily disposable TORIC contact lens, is now available in 20°, 70°, 110°, and 160° axes. With the new axes, Focus^® DAILIES^® TORIC contact lenses now offer the widest parameter range of any daily disposable toric lens resulting in an increase in patient coverage from 55% to 78%².

“Eighty percent of astigmatic patients have cylinder axes at or near 90° or 180°, +/– 20°³ ,” said Mark Herriott, O.D. “With the Focus^® DAILIES^® TORIC axes expansion, now even more astigmatic patients can benefit from the high performance and comfort of DAILIES^® contact lenses.”

Focus^® DAILIES^® TORIC contact lenses now feature an inversion mark making them easy for patients to insert. The back surface toric design results in excellent optics⁴ and the tri–curve design delivers a consistently thin, comfortable edge regardless of power. The contact lenses have a double thin zone design that helps provide the stability and comfort doctors and patients expect from Focus^® DAILIES^® products.

“Fitting ease in a toric lens is key for eye care practitioners,” said Dr. Herriott. “Focus^® DAILIES^® TORIC contact lenses address key contact lens performance attributes that are important to ECPs, namely a successful and predictable fit and comfort throughout the day.”

The initial comfort of Focus^® DAILIES^® TORIC contact lenses is excellent, with 76% of patients rating it a nine or 10 with 10 being the best⁵. Focus^® DAILIES^® TORIC is the only toric lens with a blink–activated moisturizing agent to help improve lens comfort throughout the day.

The Focus^® DAILIES^® TORIC contact lenses are manufactured the CIBA VISION^® patented LightStream™ Technology, which provides excellent quality and reproduction for consistently high lens performance. The LightStream™ Technology as well as nelfilcon A, the unique material in Focus^® DAILIES^® contact lenses, was specially designed to provide important benefits to contact lens wearers including consistent quality and daily disposable convenience.

Focus^® DAILIES^® TORIC contact lenses are available in powers from +4.00 to –6.00DS in 0.25D steps, and –6.50 to –8.00DS in 0.50D steps. Cylinder powers are –0.75 and –1.50, with axes at 20°, 70°, 90°, 110°, 160° and 180° and they are available in an 8.6mm base curve, 14.2mm diameter. Focus^® DAILIES^® TORIC contact lenses are now available in new 90–packs, offering a greater value for patients.

About CIBA VISION^®

With a shared passion for healthy vision and better life, CIBA VISION^® is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION^® is dedicated to improving the quality of patients' lives around the world through innovative vision care solutions and strong partnerships with eye care professionals. With worldwide headquarters in Atlanta, CIBA VISION^® products are available in more than 70 countries around the world. For more information, visit the CIBA VISION^® web site at www.cibavision.com.

¹CIBA VISION^® data on file, 1999 ^*Compared to previously available Focus^® DAILIES^® TORIC parameter range, based on the prevalence of refractive errors and calculation of residual astigmatism
²CIBA VISION^® data on file, 1999 ^*Compared to previously available Focus^® DAILIES^® TORIC parameter range, based on the prevalence of refractive errors and calculation of residual astigmatism
³CIBA VISION^® data on file, 1999
⁴CIBA VISION^® data on file, 2002
⁵CIBA VISION^® data on file, 2008
Focus, DAILIES, LightStream, CIBA VISION^® and the CIBA VISION^® logo are trademarks of Novartis AG.
CIBA VISION^® Corporation, a Novartis AG company.