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LIVE WEB SEMINAR: MAXIMISING SUCCESS THROUGH CONTACT LENSES
CIBA VISION® to Provide Unique Access to Leading Optical Business Brains
CIBA VISION® is delighted to invite Eye Care Practitioners from across the UK to participate in the first ever live web seminar to specifically focus on business issues affecting the UK optical market and strategies for business growth in 2011. The live event will take place on Monday 24th January, to coincide with the launch of a new book from CIBA VISION®, “Maximise your practice success with contact lenses”, which contains insights from both research and global best practices within optics and beyond.
The live web seminar will allow exclusive access to leading business consultant, Patrick Myers and Mark Draper, Head of Professional Affairs at CIBA VISION®, who will be on hand to discuss and debate many of the key issues faced by UK practices. Both presenters will provide an overview on business issues that they believe are particularly pertinent in the current environment, before participating in an interactive Q&A session between an onsite audience and those joining remotely, via the Internet.
“We are pleased to extend this invitation for the live seminar to all Eye Care Practitioners across the UK, which has been developed in response to feedback identifying a need for additional and continued support in gaining new contact lens wearers,” said Mark Draper, Head of Professional Affairs, CIBA VISION®. “Whilst it is encouraging to have seen an average growth of nine percent amongst Independent Optical Stores in the last 12 months, employing additional strategies to expand the contact lens customer base will prove vital to ensure continued growth into 2011 and beyond,” he added.
The web seminar will take place via live streaming at 7.00pm on Monday 24th January and will cover the following areas:
- Making contact lenses work for you
- Training and motivating staff
- Practical processes to grow contact lens business
- Providing the right products
- Ideas for promotion
Participants will then be invited to email questions to the presenters in order to contribute towards the live debate and discussion. A complimentary copy of the book, which will serve as a useful resource to accompany the web session, can be ordered on-line at
http://www.cibavisionacademy.co.uk/business_academy.shtml.
Participants are strongly advised to pre-register for the event by visiting the following link: http://cibavision.cvent.com/event/BusinessBuildingSeminar. Following registration, delegates will be sent log-in details.
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About the Speakers
Patrick J Myers BSc MCIM Following a successful career in marketing and management consultancy Patrick Myers created Myers La Roche in 1986. Today, Myers La Roche is the UK’s largest firm of business advisors that specialises exclusively in helping optometrists and dispensing opticians to improve their practices. In 1991, Myers La Roche became the Marketing Partner of the Association of Optometrists in the UK. In 1996, Patrick founded the Optic2000 Club, which provides monthly benchmarking intelligence to practitioners. In 1998 Patrick set up the Practice Sales Division that manages the sale and purchase of practices for optometrists and opticians.
Patrick has worked with more than 400 optometrists and opticians in private practice on a variety of business improvement and marketing assignments. He has presented to numerous UK optical groups including the National Optometric Conference and also on behalf of the AOP, LOCs, The Institute of Optometry and ABDO. He is a visiting lecturer at the optometry departments at several universities. He has published a number of articles on selling and marketing spectacles and contact lenses.
Mark Draper B Optom MCOptom MBA Mark Draper completed his Bachelor of Optometry in 1990 from the University of New South Wales. He worked in independent practice in Australia for eight years before coming to the UK. He has worked in a range of practice settings with a special interest in contact lenses and ocular therapeutics. In 2003 he completed a Master’s degree in Business Administration at Imperial College, London, and authored the ACLM best practice handbook ‘50 ways to improve your contact lens business’. He joined CIBA VISION® in May 2005 as Professional Marketing Manager working on various practice support programmes and initiatives to grow the contact lens market. In May 2008 he was promoted to Head of Professional Affairs for CIBA VISION® UK and Ireland.
